Travel & Hospitality Tech Outlook | Tuesday, March 01, 2022
The pandemic and recent economic and social conditions have transformed how people view life and travel.
FREMONT, CA: The pandemic has adversely affected numerous industries, including hospitality and tourism. The complete cessation of business for months and sluggish and sporadic recovery have left indelible marks on businesses and society.
This exceptional circumstance has necessitated adopting new action, prevention, and safety measures in the former, accelerating the industry's current trends and bringing about permanent changes.
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The pandemic has led to social evolution as well. Trends such as contactless technologies, the growing significance of health protocols, and the implementation of new vacation modes such as "staycations" have emerged and become firmly established.
New environmental and contemporary issues-related trends have been added to the list, including sustainability, health, and wellness.
Workspaces within hotels
Telecommuting has become a significant trend in the hospitality industry due to the pandemic and is likely to continue. The worker is not required to waste time commuting and can work from the comfort of home or even in another city or country.
Measuring outcomes instead of hours worked demonstrates a commitment between employer and employee.
It has attracted an unprecedented number of companies (led by behemoths such as Twitter, Facebook, and Amazon) because of its benefits to workers despite stagnant productivity. In fact, according to official statistics, the percentage of full-time teleworkers worldwide has more than doubled since 2021.
What does this mean for hotels, however? There is nothing more or less than the requirement to adapt to these new trends. The ability to work from anywhere worldwide has prompted millions of people to combine travel and work by transforming hotels into their new workplaces.
This trend represents a tremendous opportunity for hotels and tourism businesses to generate revenue. At the same time, it forces them to adapt their offerings to the new requirements of this new type of clientele—coworking spaces or rooms, numerous plugs at their disposal, an excellent Wi-Fi connection, or even providing complimentary coffee.
Wellness and wellbeing
This is unquestionably another major trend in the hotel industry resulting from the pandemic. The Covid-19 crisis has placed health and wellbeing at the forefront of concerns, propelling preventive medicine and self-care.
The hospitality industry is gaining popularity in establishments that provide personal care, particularly spas. They were required to meet the growing demand for medical technologies and personalized treatments in addition to their existing beauty care services.
Many businesses have centered their services on providing a relaxing and pampering atmosphere to enjoy massages, personal or group relaxation sessions, yoga, meditation, stress management, emotional balance, and techniques to improve sleep quality.
Implementing a digital customer experience
Across all industries, the pandemic has propelled contactless technology and digital services. Moreover, mobile applications play an increasingly vital role in how businesses manage the services they provide to customers.
Technology-supported options such as contactless payments, voice control, and biometrics have transformed traditional services involving direct customer interaction. Moreover, consumers have become accustomed to managing everything from their mobile devices.
Hotel businesses need to adapt to this new trend by offering customers the option of managing reservations, making payments, canceling their reservations, or communicating with the hotel from their smartphones practically anywhere, anytime, providing personalized, attentive, comprehensive, and, if possible, contactless service.
Solo travelers
The concept of solo travelers is evolving with the rise of reflective travel and new experiences. Many users desire to travel with greater freedom while prioritizing social interaction and cultural adaptation.
Hotels are reducing barriers between staff and guests to attract this new type of clientele and create a relaxed atmosphere in their interior design. Using these measures and reducing the distance between tourists and locals can make hotels feel more like authentic communities.
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