Hotels must invest in technology that allows them to successfully manage, control, and develop their business to keep up and flourish in a hyper-competitive industry.

FREMONT, CA: A Central Reservation System, or CRS, is software that powers a hotel's operations. It's a computerized system that manages online and offline bookings by storing the hotel's availability, rates, and inventory (ARI) data. It delivers hotel information to multiple sales channels, like GDSs, OTAs, independent travel agents, and its website that synchronizes reservations and handles transactions with the help of the channel manager.

The automation of several operations, such as promptly upgrading the hotel's ARI throughout all distribution channels or sending confirmation emails, boosts overall efficiency when a CRS is implemented. It improves performance, decreases manual operation errors, and lowers the cost of human labor. Customers will be more satisfied and loyal due to the CRS booking features, which make it simple for them to handle their reservations.

Another advantage is that it allows for more thorough planning, forecasting, and marketing by offering better visibility into booking activity and other associated data.

CRS functionality

The number of functions available differs based on the software companies select for the hotel. Many CRSs offer essential reservation capability, while others provide a complete solution that includes features often found in other PMS modules.

Key reservation features of the CRS

The majority of CRSs have similar abilities for managing hotel reservations. Here are the essential qualities a modern hotel must have to make the booking process easier and more efficient.

Reservations management and synchronization: It can be challenging to monitor the reservations, particularly if they have numerous properties and use various distribution channels. CRS provides businesses a convenient way to instantly synchronize all the bookings in one system, preventing multiple bookings and overbookings of rooms. 

Email notifications: Email automation can be utilized for promotional purposes, targeted offers, and encouraging feedback, in addition to providing standard booking confirmation and payment receipts.

Group bookings: For example, a wedding or a large group reunion may require reserving many rooms with various kinds of accommodation and rates. This method is made more accessible by a multi-room booking tool, which allows them to make all the necessary arrangements without difficulty.

Cancellations and refund management: This functionality allows for cancellations to be handled, room availability to be updated throughout all channels, and the reimbursement procedure to be automated.