Travel & Hospitality Tech Outlook | Monday, November 18, 2019
The most challenging issue that hotels are facing these days is guest parking. How can technology assist in dealing with it?
FREMONT, CA: For many travelers, who drive to hotel destinations for their vacation, bad parking experience might turn their mood off, and their trip might have a bad start. Today, the technology is empowering hotels to guide their guests to the best spots and provide that data back to the hotels. By utilizing cameras and analytics, technologies can scan and track cars with their cameras for occupancy purposes. Then, they inform the parkers of the best direction and traffic flow to search for the best parking spot.
These technologies make use of machine learning (ML) and artificial intelligence (AI) for identification and recognition to scan and track cars. These technologies recognize vehicles that enter the parking areas and present that to inform guests. The same information is shared with the hotel as well so that they remain aware of the visiting guests, parking problems, the requirement for additional parking spaces, and more.
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Hotels have started to construct a subterranean parking structure for self parkers. The hotels, these days, want their guests to enjoy luxury hotel experience before they step-in. They don’t want their visitors to think about how troublesome the parking experience is, especially when the staff knows that by the time guests reach the check-in desk, after a cumbersome parking experience, they are already frustrated. If guests are self-parking, the technology can help them by guiding them quickly to the best place for parking, and they can start their trip happily without even having one thought about the parking experience.
Now the question arises that as the technology is becoming more common and getting rolled out in larger properties, how it is going to impact hotels’ operations?
Since the hotels don’t want their guests to talk negatively about the parking experience in their hotel, hence, hotels ensure that the guests' luxury experience starts prior to their check-in. The technology enables hotels to supervise its drive through traffic through outlets, including valet and self-park. The technology also tracks personal vehicle usage versus rideshare and other options of transportation. Space management and land usage are very crucial for any hotel. So if hotels are able to monitor parking trends, they can look for possible alternative uses in case guests are parking at specific times.
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Machine Learning and AI, although relatively new, are helping hotels with object recognition and detection. Scientists are trying to make these technologies more mature by increasing their accuracy in counting cars.
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