Travel & Hospitality Tech Outlook Conferences

Hotel operators are balancing technology investments with changing guest expectations, workforce pressures and new revenue opportunities.

The meetings, incentives, conferences and exhibitions (MICE) industry continues to evolve as destinations and event organizers seek stronger international partnerships, technology-enabled planning and more personalized attendee experiences.

Retail media is moving beyond its initial growth phase as brands and retailers focus on integrating advertising, commerce and customer engagement across multiple channels.

Taking place from 26–28 May 2026 in Shanghai, the ITB China Conference will feature 70+ topics and 180+ global speakers, offering a premier platform for dialogue between China and the international travel industry.