ML and AI have developed advanced technologies in the travel and hospitality industry to efficiently deal with the problems of the customers and satisfy them. They made a significant impact on holding on to the businesses by responding to the customers with a quick reply system that is available around the clock.

FREMONT, CA: Life has become simple with cell phones and other mobile devices, embedded in our livelihood. It is not impossible anymore to communicate with people residing far across the ocean, in just a minute.

Some industries have started using AI and ML, and the hospitality industry is not exempt from the advancements. There are many methods in which companies can implement AI and ML applications in their hospitality business.

Social and technological developments reflect the efficiencies of technology in the past as well as in the hospitality industry now. Nevertheless, technology has a big part to play in developing social lives and a wide range of commercial sectors that uses different techniques, which are at its disposal.

Property Management System:

Hotel Property Management Systems (PMS) can help the companies in carrying out everyday tasks and everything in a fully-automated manner. The systems that function on AI can be measured to any type, size of the property, and work on a room basis. It also enables services like booking management, secure payment methods, and self-check-in booths for booking and check-in confirmation. 

Some hotels have AI configured assistants that help the guest with directions, tips, and also take care of the complaints. Guests can also order room service using their AI-driven devices that can enhance the experience of the stay with the technology.

Suggestions via Search Engines:

Recommendations and tips most commonly use AI technology in the hospitality industry. Frequent flyers use it more often along with other flyers to save travel costs. By using search engine recommendations, travelers can get better-discounted prices of the hotel properties and flights. Some sites use ML to acquire individual preferences of the travel and accordingly recommend hotels and flights, keeping in mind their choices. There are competitor sites that also make use of personalized recommendations for the trip and offer alternative destination choices for the next holiday.


Chatbots are close to an imaginary friend, whose response is considered insightful. The development of AI has created significant success in the hospitality industry by taking a flight in various sectors in this market.

Some call chatbots in the hospitality industry as Intelligent Travel Assistants that provide their assistance 24/7 without availing any holidays. The requirement of support round-the-clock is the primary reason why chatbots have been adopted in the hospitality sector, which offers varied and task-specific services.

There are some chatbots, which are programmed with AI to resolve hotel customers’ issues. The other chatbots can answer the questions related to travel experiences and destinations. Some of them just answer basic queries, such as the locations and food services, among others. Chatbots also help travelers plan their trips effortlessly with their manually pre-programmed solutions. Like other hospitality providers, companies can embed their chatbots on popular social media channels and their websites along with customizing it according to their needs. An instant response to the queries of the customers can be a big-time help for the hoteliers to retain the customers and also grab the attention of the new ones. Leveraging chatbots, companies have significantly reduced their response time as well as the waiting time and solve the customer problems at a higher rate.

Projecting Fares:

There are a few travelers who begin planning for a trip in advance and try to book their requirements at affordable prices. The flight fare forecasting software can help users in selecting their flights at lower rates and travel efficiently. Companies can utilize this service to their advantage and prepare themselves for the predicted outcome. They can also place the marketing campaigns of their hotels to travelers and make special offers to draw their attention and receive more bookings. Predictive systems use ML to foresee the patterns based on cultural and historical reactions at a definite time of the year and how the travelers react on them with special flight offers.