Travel & Hospitality Tech Outlook | Friday, July 26, 2019
Hoteliers need to make sure that rates and inventory information are reflected accurately across all systems and touchpoints, including OTAs and other channels to achieve higher heights.
FREMONT, CA: The increase of online travel agencies (OTAs) has made it difficult for the industry to ignore them and approach casually. Nevertheless, the leading OTAs in recent times command massive implementation in the marketplace by dominating both paid and organic search outcomes. Indeed some industry analysts predict that a few applications, which are leveraging the technology, might control over 95 percent of all new hotel bookings within the next couple of years.
Some superior hotel groups have been heavily investing in various marketing technology solutions in their relentless efforts to limit the influence of the leading OTAs. The companies drive more direct booking revenues through their websites and distribution channels; the reality of the situation is that OTAs control the world of hotel booking.
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Most hoteliers in the present time have little choice but to accept the OTAs as a significant marketing and distribution partner. By embracing them, listing becomes easier for their guest room inventory and rates on as many of the OTAs as possible to maximize success in securing guest bookings, which means which, having technologies in place can easily enable seamless distribution management over human efforts.
Nevertheless, in a dynamic market characterized by constant fluctuations in inventory and prices with countless channels through which people can book list, automatic rate distribution becomes necessary.
Automatic rate distribution is a characteristic that comes with complete integration in a best-of-breed hotel management system. The system allows hoteliers to concentrate on broadening their marketing and distribution reach without having to make any updates by hand. With this ability, information is seamlessly and instantly exchanged over a two-way connection between the hotel and the various online channels along with real-time updates. It also enables hoteliers to increase room inventory while optimizing revenue without running the risk of overbooking.
Replacing a manual entry with automatic booking sites having real-time availabilities and rates are essential. With the manual listing of information, inventory or rate changes can be extremely time-consuming and potentially expensive, which can be avoided by embracing automated channel distribution.
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